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Our main takeaway on ProteinDistillery’s approach: our yeast-based protein is a clean label solution, as it is sourced and processed naturally from brewer’s yeast without the use of synthetic aids or additives.
In a nutshell, “clean label” in the food industry refers to ingredients that come from natural origin, undergo minimal processing and are transparent (easy to understand). Part of the focus on clean label, in regard to proteins specifically, is that they provide high nutritional value without the unwanted additives found in many processed foods. This is particularly crucial for those following vegetarian or vegan diets, as they rely on alternative or plant protein sources for their nutritional needs.
From a consumer perspective, transparency in labeling helps build trust and brand recognition, an important marketing strategy for B2B and B2C food companies alike. Furthermore, using sustainable protein sources like brewer’s yeast reduces waste and promotes environmental responsibility.
In Europe, clean label proteins must comply with stringent regulations to ensure they are accurate and protect consumers. The European Food Safety Authority (EFSA) sets the boundaries of compliance through regulations and directives for labelling clean. The main focus points are: The use of food additives, the provision of consumer information and the control of health and nutrition claims. These standards are relevant for food safety and traceability in market contexts.
At ProteinDistillery, we categorize and market our yeast-based protein concentrate, Prew:tein®, as a clean label food ingredient. We source from local brewer’s yeast to upcycle it into protein ingredients through a simple, mechanical process without the use of synthetic aids or additives.
On our mission to make plant– based the new norm in the food industry, we are enabling food producers to cater to the growing demand for product transparency and consumer health.
For consumers, this means access to vegan and plant-based alternatives that are healthy, trustworthy and sustainable. This aligns with the growing market opportunity that this segment represents in European markets. Nielsen’s periodical Label Insight report has found in recent years just how important clean labels have become to consumers: 68% of consumers say the ingredient list in food products influences their purchase decision, and 42% state that the absence of artificial ingredients is a decisive factor.
ProteinDistillery is unlocking clean labels and highly functional protein ingredients for plant-based foods to remove unwanted additives without compromise on taste nor texture. If you are looking for such a collaboration with ProteinDistillery, please fill out a company form and our team will get in touch with you soon. Stay tuned for more!
Nielsen IQ (2020). The Clean Label Report. Retrieved on 1 July, 2024 from https://nielseniq.com/global/en/landing-page/label-insight/
